India's Roposo raises $5m from Bertelsmann

The investment represents a continuation of the company's Series B round, which was supported last year with a $15 million commitment from Tiger Global. Tiger also participated in a $1 million seed round alongside India Quotient and Flipkart co-founder Binny Bansal. Ownership stakes have not been disclosed.

The capital is expected for technology advancement, team expansion and customer experience enhancement. The company combines social media and e-commerce strategies by operating lifestyle discussion boards, photo sharing and search engine services for an online shopping platform.

It has claimed 2.5 million app downloads to date, with 7-8 million active users and 300 partner websites. User traffic has been tracked at 250,000 posts and as many as 24 million minutes of shopping time per month.

"We see tremendous promise in Roposo as a social network and as a business model," said Pankaj Makkar, managing director at Bertelsmann, The Economic Times reported. "With leaders such as multi-channel network StyleHaul in the US and social network Mogujie in China in the Bertelsmann family, we are excited to now work with Roposo to make it the leading fashion destination in India."

Bertelsmann targets early and growth-stage Indian companies with ambitions to expand internationally in education, media, services and digital technology sectors. It was active earlier this year in a Series B round for e-commerce platform KartRocket.

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• Topics
• South Asia
• Consumer
• Technology
• Expansion
• Early-stage
• India
• TMT