Innotech targets Asia with US marketing acquisition
Shanghai-based Innotech Capitals, a PE arm of Innotech International Group specializing in advertising technology, has acquired US data aggregation platform Ad-Juster with a view to helping the company expand into Asia.
Financial terms were not disclosed. The capital will be used to grow the company’s footprint in China as well as expand product offerings into ad optimization, quality measurement, cross-enterprise reporting and dashboarding services.
In addition to facilitating Asia entry, Innotech is expected to support broader Ad-Juster internationalization efforts through synergies with its existing portfolio of adtech players across the US, Israel, UK and Canada. “The business will meet the growing need for automated operations and solutions around the world,” Oliver Chen, founding partner of Innotech Capitals, said in a statement.
Founded in 2007, Ad-Juster aims to simplify the manually intensive processes associated with digital advertising through a fully automated reconciliation and aggregate reporting system. The company says its 10 product-level technologies allow clients including digital publishers and advertising agencies to reconcile close to $10 billion worth of revenue per year.
Innotech Capitals claims to have transacted deals, including acquisitions and exits, exceeding $500 million in value since 2015. In addition to its private equity practice, the firm makes early-stage venture investments in global start-ups that have first-mover potential in Chinese markets. It also offers adtech incubation services in Shanghai and San Francisco.
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