Taiwan's Appier raises $19.5m in Series B funding

Other participants included Singapore-based Qualgro, Malaysia's FirstFloor Capital and US-Greater China cross-border investor WI Harper. According to a statement, the commitment brings Appier's total Series B round to $42.5 million and its overall funding to $49.5 million.

Series B funding for the company began last year with a $23 million investment from UOB Venture Management, Sequoia Capital India, Jafco Asia, TransLink Capital and MediaTek Ventures. This followed a $6 million Series A round from Sequoia in 2014. The new capital will be used for product advancement, hiring and market expansion in Asia Pacific.

Founded in 2012, Appier develops AI-enabled business tools that help companies better inform decision making through predictive data analysis. This work includes a focus on interpreting cross-screen behavior among users with multiple devices and has recently been supported by the launch of a new product known as Aixon in Taiwan.

"AI is the next wave of technology disruption that will reshape the world we live and work in," said Edward Liu, a partner at WI Harper. "Appier's performance over the past four years is a testament to their vision and focus on technology."

Appier claims its business has tripled since November last year. It currently serves more than 500 global brands and agencies from offices in Taiwan, Singapore, Malaysia, Japan, Australia, Vietnam, the Philippines, Hong Kong, India, Indonesia and Korea.

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• Topics
• Greater China
• Support services
• Technology
• Early-stage
• Taiwan (China)
• Temasek Holdings
• WI Harper Group
• Venture