Malaysia's Khazanah commits $100m to Fractal Analytics

The new capital will be used to accelerate Fractal's growth through investment in artificial intelligence and learning software, as well as through strategic acquisitions. It will also seek new partnership opportunities, which are expected to increase as large global corporations realize the need for customer analytics.

Founded in 2000, Fractal processes and analyzes data on consumer behavior for its partners, which include retailers, financial institutions and consumer-focused companies. Its software, including flagship product Customer Genomics, provides insights on complex customer behavior through pattern recognition and machine learning software focused on individual transactions and interactions.

Fractal is backed by TA Associates, which invested $25 million in the company in 2013. Aimia, a marketing and loyalty analytics company based in Canada, has also invested in Fractal.

"We believe that the availability of large amounts of real-time information and the ability to analyze it at scale will transform how the world makes decisions," Chinta Bhagat, executive director at Khazanah, said in a statement. "Fractal is one of the companies leading this change and with our partnership, it can dramatically accelerate its programmatic investments and acquisitions."

Khazanah has invested in a number of Asian internet companies. Last month it led a $170 million Series D round for Singapore-based mobile internet and gaming platform Garena, and in January it led a Series B round of $160 million for Hong Kong-based mobile lending and credit analytics platform WeLab. The firm has also backed India-focused online lingerie retailer Zivame.

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• Topics
• South Asia
• Southeast Asia
• Technology
• Support services
• Expansion
• India
• Malaysia
• Khazanah Nasional
• TMT
• Growth capital