Singapore's Eyeota raises $7m Series A round

The company will use the capital to expand into new territories, grow its technology development team and add staff in its international offices, according to a statement. Currently Eyeota has offices in Singapore, Berlin, Düsseldorf, London, Melbourne, Sydney, and Tokyo.

Founded in 2010, Eyeota creates user profiles for consumers based on information from publishers, e-commerce sites, internet service providers, and offline sources including credit bureaus. It then markets this information to advertising companies to help them produce more effective targeted ads. It claims to have created profiles for over 1.5 billion consumers to date.

The company's customers include all of the top six global media agency holding groups, in addition to 5,000 advertisers. Eyeota's advantage over its global competitors, which include Nielsen, Oracle Data Cloud, and Liveramp, is its focus on consumers from Asia, Europe and Australia.

Global Brain has supported a number of players in the Asian tech space, including Indian mobile advertising platform Adnear, for which it co-led a $19 million Series B round with Telstra Ventures in 2014, and Japanese 3D printing service provider Kabuku, to which it committed JPY400 million ($3.3 million) last August.

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• Topics
• Southeast Asia
• Technology
• Support services
• Expansion
• Venture
• Singapore
• Global Brain Corporation
• Technology
• professional services
• Growth capital
• Venture