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  • Greater China

China cinema ticket sales app Wepiao raises $234m

  • Winnie Liu
  • 18 November 2015
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Wepiao, a Chinese mobile app specializing in movie ticket sales, has completed a Series C round of funding worth RMB1.5 billion ($234 million) led by the government-backed Beijing Cultural Assets Chinese Film & Television Fund.

Other new investors included CITICS Prosperity Fund, a joint venture fund between CITIC Securities and China Jingu International Trust, GGV Capital, China Southern Asset Management, Gopher Asset Management and New Hope Group. Existing backers Tencent Holdings and Wanda Group also participated, the company confirmed to Tencent QQ news. 

Wepiao, developed by Beijing Weiying Technology, was founded in May last year. It enables users to buy tickets for cinemas, sports and other events through Tencent's social networking app WeChat or Wepiao's self-developed app. It claims to have formed partnerships with 4,500 movie theaters and 1,200 stadium and exhibition centers.

The company raised $105 million in Series B funding in April from Tencent, Wanda and Beijing Cultural Assets Chinese Film & Television Fund.

In addition to online ticketing sales, the parent company operates a RMB3 billion cultural and entertainment fund through its investment arm Weiying Capital. Weiying Capital also partnered with Noah Wealth Management to launch a media-dedicated fund worth RMB2 billion.

Two vehicels invest along the media value chain from content origination, such as movies and sports, to distribution.

Two months ago, Wanda acquired a 20% stake in Mtime Holdings, a VC-backed online movie ticketing platform. The deal came shortly after the two parties agreed to build merchandising centers in all of Wanda's top theaters.

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