Sequoia leads $3.25m round for Malaysia's KFit

KFit, which launched in May with an undisclosed amount of seed funding, allows users to find and join fitness facilities in their area, including gyms, studios, and sports grounds. They can also schedule classes and activities. The service charges a monthly fee, for which members gain unlimited access to facilities.

KFit plans to expand across the Asia Pacific region. It will use the new funds to invest in technology and to add more partners, according to a release. Currently the company has 1,000 partners in Hong Kong, Singapore, Melbourne, Sydney, Taiwan and Kuala Lumpur; it will grow to Auckland, Seoul and Manila in the next few weeks.

The company's model is similar to US-based services such as ClassPass, though with an additional emphasis on encouraging and increasing access to fitness rather than just making things easier for existing gym users. KFit says part of its goal is to increase awareness of the importance of fitness among Asia-Pacific customers.

"We are delighted to back Joel and the KFit team as they help make quality fitness programs more accessible and convenient to customers. Within weeks of launch, the company is off to a blazing start and we are excited by their early progress and ambitious roadmap ahead," Shailendra Singh, managing director with Sequoia in India, said in a statement.

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• Topics
• Southeast Asia
• Consumer
• Technology
• Early-stage
• Venture
• Malaysia
• Southeast Asia
• Sequoia Capital
• Consumer
• TMT
• Venture