
SAIF Partners leads $15m round for US monetization platform
SAIF Partners has led a $15 million Series B round of funding for Supersonic, a mobile app monetization firm based in San Francisco.
Existing investor Greylock Partners also participated in the round. This latest investment brings the total raised by the company to $23.2 million. Ben Ng, a partner with SAIF, will be joining Supersonic's board.
Founded in 2009, Supersonic provides tools which help mobile app developers monetize their applications as well as grow their user base.
Supersonic plans to use the new capital to expand into Asia, with plans to open offices in Beijing, Tokyo and Bangalore by the end of the quarter. By the end of the year, it expects to hire 100 additional employees and bring its global headcount to 250.
"We view this investment as an opportunity to reach our aggressive growth goals over the next 18 months," Gil Shoham, Supersonic's co-founder and CEO, said in a statement. "By taking strategic investments from one of the most successful venture capital firms in China, as well as our existing investors, we believe we have secured the best possible outcome in the region."
Established in 2001, SAIF manages over $3.6 billion in assets. Its areas of focus include information, technology internet, mobile, consumer services, healthcare, cleantech, education, modern agriculture, financial services and manufacturing.
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