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  • Greater China

TAL Education invests $25m in VC-backed Babytree

  • Winnie Liu
  • 28 January 2014
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TAL Education, a China-based after-school tutoring services provider, has acquired a minority stake in childcare website Babytree for RMB150 million ($25 million). The online baby nursing information provider secured previous investments from Matrix Partners, Susquehanna Growth Equity and China Broadband Capital Partners.

The transaction will help TAL expand its online user base.

Founded in 2007, Babytree also operates parental subscription services under the Mika brand, whereby parents receive books, multimedia games and toys to support their child's development at every stage. The company claims to reach more than 80 million users each month.

"Our investment in this company aligns well with our vision to position TAL at the intersection of where education meets technology. It also suits our business strategy to date, that as we enter new verticals or geographical areas we explore online community first to understand new customers and markets," said Bangxin Zhang, TAL's chairman and CEO.

According to AVCJ Research, Matrix invested an undisclosed sum in Babytree in 2007.

Listed in the US, TAL's tutoring services cover the core academic subjects in China's school curriculum. The group has 265 learning centers located in 15 key Chinese cities, such as Beijing, Guangzhou, and Shenzhen.

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