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Japanese VCs invest $1.5m in ad platform Logly

  • Andrew Woodman
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Voyage Ventures, Mizuho Capital, SMBC Venture Capital and strategic investor CA Mobile have together invested JPY120 million ($1.15 million) in Logly, a Japan-based start-up running an internet ad platform.

Set up in 2006, the Tokyo-based business provides a number of B2B internet services. Its self-named flagship product is a platform which allows advertisers to distribute ads efficiently based upon a context analysis of a website and the behavior of its visitors.

Its other products include Logly Lift - which enables the placement of text-based ads on partner media sites such as Gizmodo Japan, IT Media, and Cafeglobe - and Newzia Connect - a type of context-matching recommendation engine which allows web publishers to show their visitors a list of related articles.

According to a release, the new funds will be used to ramp up the firm's sales and marketing efforts as well as hire new talent. In addition the business has moved its office from Tsukiji to Shibuya.

Another recent early-stage investment in Japan's online advertising space is Nissay Capital's $1.1 million investment in Dennoo in July last year. Dennoo provides a platform which analyses the exact number of seconds a web-based ad is viewed.

 

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