VC firm leads $6m App Annie Series B round
App Annie, the service provider of app store analytics and market intelligence for the global app economy, has raised $6 million in Series B financing led by Greycroft Partners. China’s IDG Capital Partners, the lead investor in the previous funding round, Infinity Venture Partners, e.ventures, Kii Capital and angel investor Jarl Mohn also participated.
App Annie - with offices in Beijing, Hong Kong, Paris and San Francisco - will use the new funding to accelerate its presence within the US, China and Japan, three key markets in the global app store economy. The company currently has around 30 employees and plans to significantly increase that number within the next year, particularly in its Beijing and San Francisco offices.
App Annie provides data analytics for downloads, revenues, in-app purchases and ranking data across various categories and geographies, as well as trend analysis across the iOS, Mac and Google Play app stores.
"App stores are driving today's digital economy," said Dana Settle, partner, Greycroft Partners. "As the marketplace for mobile apps and digital goods continues to explode, App Annie is incredibly well positioned to become the de facto analytics and intelligence standard across all platforms."
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